Project Overview
Dopper is a brand on a mission to eliminate single-use plastic by offering sustainable, reusable water bottles. Their website serves as an engaging digital platform to educate users, promote sustainability, and provide a seamless shopping experience. This case study explores how the design and functionality of the Dopper website contribute to its impact.
Project Scope & Objectives
Create a visually compelling and mission-driven website that aligns with Dopper’s sustainability values.
- Provide an intuitive and engaging e-commerce experience for users.
- Emphasize storytelling to educate visitors on the impact of plastic pollution.
- Ensure a seamless, responsive, and fast-loading experience across all devices
The type family
We use two font styles for our logo.
Typeface family: Dopper
When to use:
Dopper is our primary font used for the Title, and Headings.
Body Text: When to use:
Gilory is to be used for all other forms of standard body text, ranging from: stationery, website design, brochure and all forms of general correspondence.
Design & Development
Approach
Clean & Minimal UI
- A modern and visually appealing interface that aligns with the brand’s sustainability ethos.
- Effective use of whitespace, bold typography, and brand-aligned color schemes.
Engaging Storytelling
- The website effectively conveys the brand’s mission through compelling visuals and messaging.
- Interactive elements guide users through Dopper’s sustainability goals and product impact.
Seamless E-Commerce Integration
- Intuitive navigation with a well-structured product catalog.
- Smooth checkout process optimized for conversion.
- Product pages with detailed descriptions, high-quality images, and sustainability insights.
Interactive & Immersive Experience
- Subtle animations enhance the browsing experience.
- Engaging micro-interactions that improve user engagement.
Sustainability-Focused Content
- Clear messaging that highlights the importance of reducing plastic waste. Blog and resource sections educating users about sustainability efforts.