Website Logo
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Dopper
A Sustainable Digital Experience

Project Overview

Dopper is a brand on a mission to eliminate single-use plastic by offering sustainable, reusable water bottles. Their website serves as an engaging digital platform to educate users, promote sustainability, and provide a seamless shopping experience. This case study explores how the design and functionality of the Dopper website contribute to its impact.

Project Scope & Objectives

Create a visually compelling and mission-driven website that aligns with Dopper’s sustainability values.

  • Provide an intuitive and engaging e-commerce experience for users.
  • Emphasize storytelling to educate visitors on the impact of plastic pollution.
  • Ensure a seamless, responsive, and fast-loading experience across all devices
Typography
The type family

We use two font styles for our logo.
Typeface family: Dopper

When to use:

Dopper is our primary font used for the Title, and Headings.

Body Text: When to use:

Gilory is to be used for all other forms of standard body text, ranging from: stationery, website design, brochure and all forms of general correspondence.

Design & Development
Approach

Clean & Minimal UI
  • A modern and visually appealing interface that aligns with the brand’s sustainability ethos.
  • Effective use of whitespace, bold typography, and brand-aligned color schemes.
Engaging Storytelling
  • The website effectively conveys the brand’s mission through compelling visuals and messaging.
  • Interactive elements guide users through Dopper’s sustainability goals and product impact.
Seamless E-Commerce Integration
  • Intuitive navigation with a well-structured product catalog.
  • Smooth checkout process optimized for conversion.
  • Product pages with detailed descriptions, high-quality images, and sustainability insights.
Interactive & Immersive Experience
  • Subtle animations enhance the browsing experience.
  • Engaging micro-interactions that improve user engagement.
Sustainability-Focused Content
  • Clear messaging that highlights the importance of reducing plastic waste. Blog and resource sections educating users about sustainability efforts.