Project Overview
The James Brand is a premium lifestyle brand focused on modern everyday carry (EDC) tools, such as knives, pens, and accessories. The website needed to communicate quality, craftsmanship, and minimalism while offering a seamless e-commerce experience for users passionate about well-designed utility gear.
Project Scope & Objectives
The project scope included a complete redesign of the brand’s digital storefront to reflect their product philosophy: simplicity, functionality, and timeless design. The core objectives were:
- Enhance Brand Experience: Translate the tactile, premium feel of the products into a sleek, digital format.
- E-commerce Optimization: Improve product discovery, navigation, and checkout flows for increased conversions.
- Visual Storytelling: Showcase the lifestyle and design thinking behind each product with immersive photography and storytelling.
- Reflect Sustainable Values Visually: Use natural textures, muted tones, and organic shapes that echo RipePlanet’s regenerative ethos.
- Scalable Design System: Build a modular and reusable UI kit to support future updates, campaigns, and new product lines.
- Mobile-First Focus: Ensure optimal performance and user experience across devices.
Font Name :
nb akadamie std
NB Akademie Std is a refined and highly legible sans-serif typeface rooted in modernist tradition. Designed for clarity and versatility, it balances geometric structure with humanist nuances, making it both functional and distinctive.
Its clean letterforms and subtle personality make it ideal for editorial layouts, branding, signage, and digital interfaces where both neutrality and visual strength are essential. NB Akademie offers a contemporary voice without sacrificing timeless clarity.
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Brand Colors
Design & Development
Approach
The CORFAC International website was designed to offer a seamless, user-friendly experience while reflecting the brand’s professionalism and expertise. With a clean design and neutral color palette, the site uses intuitive navigation to help users explore property listings and connect with member firms. Developed with a mobile-first approach, it ensures optimal functionality across all devices.
A dynamic property search tool was integrated to allow users to filter listings, while a custom CMS enables CORFAC’s team to update property information in real-time. The site was optimized for fast load times and SEO, ensuring strong performance and visibility. This approach resulted in a modern, high-performing website supporting CORFAC’s global real estate network.
