Project Overview
Michael Aram is a globally recognized luxury brand known for handcrafted home décor, tableware, and fine jewelry. The website needed to reflect the artistic elegance and craftsmanship of the products while providing a smooth, premium e-commerce experience. The goal was to blend visual storytelling with modern functionality, helping users explore collections and shop seamlessly.
Project Scope & Objectives
The scope of the project involved a full website redesign focused on enhancing both aesthetic appeal and user functionality. Key objectives included:
- Luxury Positioning: Visually communicate the premium nature of Michael Aram’s handmade collections.
- Improved Navigation: Streamline the product discovery process across multiple categories and collections.
- E-commerce Optimization: Build a robust and responsive e-commerce experience that supports high-quality product imagery, detailed storytelling, and easy checkout.
- Content Flexibility: Enable modular, reusable components for showcasing new arrivals, bestsellers, and seasonal collections.
- Mobile Experience: Ensure a fully responsive layout optimized for mobile and tablet users.
Brand Colors
Design & Development
Approach
The design approach focused on clean layouts, elegant typography, and ample white space to give the handcrafted products the spotlight they deserve. High-resolution photography, soft hover effects, and subtle transitions helped reinforce the brand’s luxurious yet approachable tone.
From a development perspective, the site was built with a scalable and flexible e-commerce platform. Performance optimization included responsive design, image compression, lazy loading, and SEO best practices. The site architecture was designed to support multiple categories, filters, and rich product storytelling—allowing users to explore and shop with ease.
